Job Category: Marketing: Product & Services
Division: Marketing
Location: Al- Khartoum
Job Summary:
• Maximizing the revenue potential of a delegated portfolio of existing MTN Data services & Business Solutions and to develop profitable new Data services & Business Solutions from concept through to product launch.
Description:
- Participate in Plan, Rollout, Manage product and services (Data & Business Solution) roadmap in line with annual and long-term marketing strategy that should deliver business objectives in terms of revenue, unique users, differentiation, unique selling points and competitive edge.
- Summarize Data analysis with regards to Data services & Business solutions.
- Design and implement business solutions for different categories i.e. Corporate , SME and entrepreneur
- Use Market research to understand price elasticity of products within target segments.
- Manage data on customer segmentation and profiling based on internal and external quantitative/qualitative research and reports from internal systems like Billing system, IN Platform, GGSN, SCG, SAPC to manage profitability of products portfolio.
- Analyse all sources of data to identify customer needs, requirements and behaviour which can be translated into profitable business opportunities i.e. Data services & Business solutions.
- Classify customer base in terns of usage, revenue, number of subscribers …etc.
- Use Market research to understand price elasticity of products within target segments.
- Participate in defining Prices and the targeted segment for Data services & Business solutions and recommend on how to penetrate the market and the way of communication channels that should be used.
- Provide detailed daily, weekly and monthly reports on activation and sales for all Data services & Business solutions that falls under his/ her responsibility.
- Prepare of reports for all products that fall under hi/ her responsibility and having competitive insight over competitive actions done by other operators and the preparation of reports around that and find suitable resolutions for current and expected competition activities
- Manage Vendors/Partners to complete projects on time and within budget.
- Monitor market for the latest development in technology, competition, consumer usage and uptake trends, regulatory changes, etc. and identify the impact and/or application of such development on product strategy.
- Analyse all sources of data to identify customer needs, requirements and behaviour which can be translated into profitable business opportunities
- Propose, develop ideas for new propositions &/or products that satisfy all segment needs
- Pull together the requirements identified during the requirements capture process and obtain stakeholder and management approval to the intended Service Proposal / Scope of Work
- Work Closely with Engineering, IT, Finance, Customer Care & Sales departments in the performance of a full feasibility study in order to define and communicate the methodology by which the agreed functional requirements shall be delivered.
- Provide properly assessed awareness and communication requirements and then work with communication team, direct and indirect channels to ensure such requirements are met on time.
- Develop Promos that is related to the assigned product portfolio and prepare reports and analysis and monitoring of the product life cycle.
- Work with communication Dept to assure the successfulness of the launching and or the reminding campaigns and monitor its presence in the market.
- Undertake other relevant duties/responsibilities as delegated by line manager
- Perform ad-hoc duties assigned by management.
Job Requirements:
• Bachelor degree in any of the following: Telecommunications/Electronics Engineering / Computer Engineering /Software Engineering/ any other ICT related field.
• MBA/ PMP/ Business/ Marketing qualification certificate is an advance
• 2-3 years relevant experience
• Has responsibility of multiple products services
• Responsible for management third party market research suppliers/contracts
Required Skills:
• Negotiation/contract management of external suppliers (4)
• Planning and organizing skills (4)
• Highly developed skills in use of relevant IT packages including Excel, Word, Power Point ect.(4)
• Design skills in research and evaluation (5)
• Influenci
Closing Date: Monday, April 17, 2017
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