Job Category: Marketing: Product & Services
Division: Marketing
Location: Al- Khartoum
Job Summary:
• Maximising the revenue potential of a delegated portfolio of existing MTN Data products & services and to develop profitable new Data products & services from concept through to product launch.
Description:
1.Summarize Data analysis with regards to Data Products & services.
2.Design and implement Data Products & services for different categories i.e. Individual & Business (Corporate , SME and entrepreneur)
3.Use Market research to understand price elasticity of products within target segments.
4.Manage data on customer segmentation and profiling based on internal and external quantitative/qualitative research and reports from internal systems like Billing system, IN Platform, GGSN, SCG, Switch etc to manage profitability of products portfolio.
5.Analyse all sources of data to identify customer needs, requirements and behaviour which can be translated into profitable business opportunities i.e. Data Products & services.
6.Classify customer base in terns of usage, revenue, number of subscribers …etc.
7.Participate in defining Prices and the targeted segment for Data Products & services and recommend on how to penetrate the market and the way of communication channels that should be used.
8.Provide detailed daily, weekly and monthly reports on activation and sales for all Data Products & services that falls under his/ her responsibility.
9.Prepare of reports for all products that fall under hi/ her responsibility and having competitive insight over competitive actions done by other operators and the preparation of reports around that and find suitable resolutions for current ad expected competition activities
10.Manage Vendors/Partners to complete projects on time and within budget.
11.Monitor market for the latest development in technology, competition, usage and uptake trends, regulatory changes, etc. and identify the impact and/or application of such development on product strategy.
12.Analyse all sources of data to identify customer needs, requirements and behaviour which can be translated into profitable business opportunities
13.Propose, develop ideas for new propositions &/or products that satisfy business segment needs
14.Pull together the requirements identified during the requirements capture process and obtain stakeholder and management approval to the intended Service Proposal / Scope of Work
15.Work Closely with Engineering, IT, Finance, Customer Care & Sales departments in the performance of a full feasibility study in order to define and communicate the methodology by which the agreed functional requirements shall be delivered.
16.Provide properly assessed awareness and communication requirements and then work with communication team, direct and indirect channels to ensure such requirements are met on time.
17.Development of Promos that is related to Data Products & services portfolio and prepare reports and analysis and monitoring of the product life cycle.
18.Undertake other relevant duties/responsibilities as delegated by line manager
19.Perform ad-hoc duties assigned by management.
Job Requirements:
•Telecom Engineering / Computer Science / IT Background/ Business Bachelor degree level
•Relevant professional Marketing / Project Management /Business qualification
•1-2 years relevant experience
•Has responsibility of multiple products services
•Responsible for management of third party market research suppliers/contracts
Closing Date: Sunday, November 13, 2016
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